About

www.jordy.shop offers a variety of limited-edition and open-edition prints, products, short run publications and other exclusive goods. Occasionally we sell one-off originals (e.g. ink, oil pastels or pencil drawings, watercolours, paintings on paper or panels).

Jordy van den Nieuwendijk (www.jordy.studio) is a Dutch artist currently living and working in Melbourne. He graduated from the Royal Academy of Arts in The Hague mid 2011, where he held a funeral and memorial service for his then alter-ego ‘Superoboturbo’.

Through painting, Jordy explores fundamental objects of everyday life. Working with primary colour palettes and simplified shape structures, he has a talent for examining subject matter in series that innovate inside carefully controlled boundaries. While freeing himself from the choice between abstract or figurative image forms, he creates a field of tension reinforced by the timeless character of his work. His tendency towards this style of painting could be described as new purism. He has had solo exhibitions in Amsterdam (De Voorkamer), Rotterdam (Kunsthal), Düsseldorf (Ninasagt), London (Public Gallery), New York (Moiety) and Melbourne (Sophie Gannon).

As a commercial illustrator, he has worked on projects for numerous clients such as Apple, American Express, Dropbox, Hermés, Jacquemus, The New York Times, Rimowa, Vogue and WeTransfer. Always injecting elements of fun and playfulness into his editorial work, he maintains a truly unique and discernible approach.

Jordy’s work walks a charming and endearing line between the mature and naive. Often (if not always) it conveys an underlying optimism which is assuredly refreshing in our contemporary culture. Jordy is represented by agents Monsieur l'Agent (Paris) and Big Active (London).



We respectfully acknowledge the traditional owners of the land on which we work and live on, the Boon Wurrung and Woiwurrung (Wurundjeri) people of the Kulin Nation. We pay our respect to Elders, past and present, and acknowledge Aboriginal and Torres Strait Islanders as the first people of Australia.

We are committed to paying the rent.